According to Amazon.com they sell more eBooks than they do any other format of books. For the self-publisher, eBooks are an effective way to get your book into the marketplace. This is particularly true with Amazon’s Kindle Direct Publishing program. There is no set-up fee and you only need a PDF of your book. Amazon converts it to their format for you. They pay a royalty to you on every book sold.
The Book Industry Study Group (BISG) recently published a study on “Consumer Attitudes Towards E-book Reading” which was presented at the annual Digital Book World in New York City. It shows that Amazon’s Kindle eBook reader is the clear leader and has actually increased their market share from 32% to 39% from May 2010 to September 2010. It also shows that Amazon.com is still the favorite eBookstore. Its market share increased from 48% to 62% in 2010. As a self-publisher, this is clearly a place to devote your energy.
You are solely responsible for creating the marketing of your book. By directing your followers to buy your eBook at Amazon, you are being very efficient. Additionally, you are jumpstarting the Amazon merchandising machine to work in your favor. The more you sell, the higher you rank. The higher you rank, the more likely people who do not know of you will become aware of your book.
To Your Success,